Organizational Digital Strategy
Museums and historic sites require a different sort of digital strategy from an individual one. Many of you will be called on to run social media for one of these sites. What should that look like? What platforms and rules are best? What about other digital issues for organizations?
“Museums, the New Social Media Darlings” by Kerry Hannon
“Social Media and Organizational Change” by Dana Allen-Greil, National Museum of American History, Smithsonian Institution; Susan Edwards and Jack Ludden, J. Paul Getty Trust; and Eric Johnson, Monticello, USA
“The Me/Us/Them model: Prioritizing Museum Social Media Efforts for Maximum Outreach” by Jonas Heide Smith
“How to Increase Your Museum’s Social Media Reach by 2500%” by Museum Hack
“Is Instagram Killing Museum Culture or Reinventing It?” by Jennifer Hijazi
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